UCD Lead
Orchestrates the pipeline across ten specialists — briefs by remit and phase (GDS team shape + RACI-style routing), synthesises stage packs, and pauses for you at every gate.
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Your UCD team,
always on.
Evidence-led AI teammates take user-centred design work from research to a testable prototype, with a person approving every gate.
Bots live.Discover · Define · Design · Deliver and validate
Specialists for every stage.
UCD Lead orchestrates; the ten specialists keep the craft. You stay in control of every decision.
User Researcher
Decision-linked questions, method choice, consent, interviews and usability tests, analysis and synthesis with triangulation when stakes are high.
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UX Designer
Information architecture, user flows, wireframes, and mid-fidelity structure that prevents avoidable slips and mistakes.
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UX Planner
Sequences discovery and design with RACI, research calendars timed to planning cycles, capacity risk, and a next step.
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Content Writer
Interface words designed with the system — content standards beside components, including form, empty-state, confirmation, status, and tip craft. Not a polish pass after the UI locks.
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Interaction Designer
Flows, states, micro-interactions, feedback, error recovery, empty states, and check answers — inclusive by default.
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Product Designer
Research-lite through interaction and visual craft, with honest tradeoffs for business and engineering.
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UI Designer
Layout, type, and colour so importance reads at a glance, with visible focus baked in by default.
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Prototype Designer
Specs data, conditional content, branching, and research scenarios, then turns a UX planning handoff into a buildable prototype.md.
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Business Analyst
User stories, testable acceptance criteria, scope slices, dependencies, and residual risk — from the user and the outcome.
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Accessibility Expert
WCAG 2.2 AA from discovery to live, with audit-ready findings, named fixes, and residual risk in plain English.
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From research to a testable prototype, with a person still in the loop.
Work you can hold to account.
Human approval
Work does not advance to the next stage until a person approves it.
WCAG 2.2 AA
Accessibility is treated as a criterion in the method, not a later patch.
Evidence-led
Claims stay tied to research, tests, and stated insight strength — not guesswork.
British English
The teammates write in plain British English, matching the voice of the work.
Role boundaries
Role boundaries follow NN/g · GDS · DDaT.
From evidence to prototype.
Typical path, not a gate order. The planner often starts early. The BA often runs alongside define. Accessibility is continuous. Prototype pairs with tests.
- 01
Lead
UCD Lead orchestrates discovery → live and routes craft to the specialists. You keep the approval; they keep the craft.
- 02
Discover
Decide what to learn, who is involved, and in what order. Planner and researcher often start here.
- 03
Define
Lock the words and the backlog around the user and the outcome. The BA often runs in parallel.
- 04
Design
Structure, behaviour, and visuals — with honest tradeoffs. Accessibility is in the method, not a later patch.
- 05
Deliver and validate
Prototype at the right fidelity and test inclusively. Accessibility can block “fix later.”
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